April 2025 Promo Ideas: Tap Into Easter, Earth Day + More Fun Dates for Sales
April 2025 Promo Ideas: Tap Into Easter, Earth Day + More Fun Dates for Sales
April is shaping up to be a golden month for creative promotions and meaningful connections with your audience.
With Easter falling between April 13–21 this year and Earth Day landing on April 22, there's plenty of opportunity to run timely campaigns that boost both visibility and sales.
Plus, a few quirky and heartfelt lesser-known days make for perfect bonus moments to show off your brand's personality.
Here’s a look at the key dates in April 2025 and how you can align your offers with them:
April 1st – April Fool’s Day
Start the month on a playful note! This is your chance to get a little cheeky with your brand. Think silly discounts, surprise bundles, or even fake product launches (that turn out to be real deals). A short-term April Fool’s Day offer can catch attention and drive impulse buys.
April 13–21 – Easter & Holy Week
Easter week is rich with meaning and family traditions, and it also signals the peak of spring. Use this time to spotlight Easter-themed products like decorations, gifts, and kids’ items. Spring sales are always a hit—whether it’s a spring fashion refresh, a home decor revamp, or even a good old-fashioned “spring cleaning” sale. Tie your messaging into themes of renewal, family, and fresh starts.
April 18 – Good Friday
This day is observed with a more reflective tone. It’s not the time for loud or flashy promotions, but it can be a powerful moment to give back. Consider offering a discount with a charitable tie-in, or highlight products that support wellness, peace, or purpose-driven values. Promotions that benefit a good cause will resonate here.
April 20 – Easter Sunday
The big day! While many people will be spending time with loved ones, it’s still a great opportunity to keep promotions running through the weekend. Easter-specific products, spring outfits, and family-themed bundles all work well. You could also extend your “spring cleaning” sale into this day to keep the momentum going.
April 21 – Easter Monday
In many parts of the world, Easter Monday is a day of rest and togetherness—and in retail, it’s another great sales day. Extend your Easter promotions through Monday to give late shoppers or weekend browsers a chance to grab the deals. Keep the spring vibe going with homewares, self-care items, and cozy family gifts.
April 22 – Earth Day
Time to go green! Earth Day is all about sustainability, nature, and conscious choices. This is your moment to spotlight eco-friendly products, offer discounts on sustainable goods, or even commit to donating a portion of sales to environmental causes. If you’ve got anything compostable, reusable, plastic-free, or plant-based—this is the day to shout about it.
Other Dates Worth Noting in April
April 10 is Siblings Day, a great time to highlight products that make thoughtful gifts between brothers and sisters. Think matching accessories, games, keepsakes, or even shared experiences.
April 11 is National Pet Day, and pet lovers go wild for it. This is a perfect day to promote pet toys, grooming gear, treats, and anything else that helps pet parents spoil their fur babies.
With a bit of planning, April can be full of engaging campaigns that feel timely and thoughtful.
Whether you're tapping into meaningful holidays or quirky national days, there's a great opportunity to connect with your audience in creative and strategic ways and increase sales!